In a blender or food processor, add the whole tomatoes with juice, both cans of Rotel, chopped onion, garlic, jalapeño, sugar, salt, cumin, lime juice, and cilantro.

Pulse the salsa 10 to 15 times, or until it reaches your preferred consistency. Some like it chunky, others smooth—it’s up to you.

Try the salsa with a tortilla chip and adjust salt, lime juice, or cilantro to taste.

Transfer to a container and refrigerate for at least 1 hour to let the flavors meld together. It's worth the wait!

Serve cold with tortilla chips, spoon over tacos, or use as a topping for eggs, grilled meats, or nachos.